Subway Meat Stack
CLIENT
Subway Malaysia
Subway Malaysia has worked with Innity once again in collaborating with influencers. With the launch of their new menu, the Subway Meat Stack, Subway Malaysia wanted to promote and create awareness on the new menu. With that in mind, Innity proposed to work with 3 influencers, Emelyn Poon, Mark Odea, and Izzue Islam in running 1-hour live stream sessions. These influencers were chosen to effectively target audiences of different languages, with each session hosted in English, Chinese, and Malay separately.
With a total of over 4 million followers from the 3 influencers on their Instagram and Facebook, the influencers promoted the live stream through their social media platforms. Each influencer posted 2 Instagram photos, which were synced with their Facebook. The total of 6 social media postings garnered over 64K engagements and over 904K reach. In addition to that, the influencers also posted Instagram stories to drive people to join the live stream.
Through the live stream, the 3 influencers interacted with the audience while making their own Subway Meat Stack sandwich. Allowing audiences to get a better understanding of what’s inside the new menu. Towards the end of the sessions, each influencer also gave a shout out to push audiences to join the Subway Malaysia’s RM500 voucher giveaway by commenting on the live stream, further boosting the audience’s interaction.
TASK
1-hour live stream session + 2 IG posts + 1 IG Story