Turn everyday consumers into your most powerful storytellers.

Through Passionation’s KOC Sampling Campaigns, we help brands seed products to genuine users who share honest reviews and social content that drive trust, awareness, and conversion. Whether it’s a new product launch, seasonal promo, or year-long activation, our platform makes it easy to reach the right audience — from beauty and skincare enthusiasts to lifestyle and F&B communities across Malaysia.

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Revlon

For Revlon Malaysia, Passionation launched a long-term KOC sampling campaign through our influencer marketing platform to drive authentic product awareness and community engagement.

Each month, we activated over 80 verified KOC creators to promote different ranges of Revlon products — from cosmetics to skincare — using authentic Instagram photo and review content.

This ongoing product seeding strategy helped sustain meaningful conversations around Revlon’s beauty line, turning real consumers into trusted brand advocates across social media.

KOCs

Total Followers

Reach

Engagements

Teh Pucuk Harum

For Teh Pucuk Harum Malaysia, Passionation executed a long-term KOC sampling campaign designed to boost brand love and awareness within Malaysia’s vibrant food & beverage scene.

Using the Passionation platform, we activated over 50 KOC creators every month, each focusing on different Teh Pucuk product ranges and local consumption moments — from street food pairings to daily refreshment routines.

Each creator shared authentic Instagram photo-feed content that reflected real Malaysian lifestyles, helping spark ongoing conversations around the brand’s taste, quality, and cultural relevance.

This consistent sampling effort sustained organic engagement throughout the year, turning casual consumers into vocal brand advocates across social media.

KOCs

Total Followers

Reach

Engagements

Berjaya Times Square

For BTS Theme Park Malaysia, Passionation launched a long-term KOC sampling campaign that focused on bringing fan experiences to life through authentic social storytelling.

Using the Passionation platform, we activated over 30 KOC creators every month, each highlighting different attractions, merchandise, and themed experiences available at the park.

The campaign encouraged creators to post authentic Instagram photo and video content, capturing real visitor reactions and fan excitement. These posts generated sustained engagement and social conversations throughout the year — building both anticipation and brand affinity among Malaysian audiences. By leveraging KOC-driven content, BTS Theme Park successfully transformed visitor sampling into ongoing social advocacy, showing how lifestyle brands can turn experiences into shareable stories that drive organic awareness.