Everyone You Need in One Community
We segregate our influencers by levels based on their following size.
Each influencer is vetted and reviewed by the systems we have in place to assure brand safety and quality of content every time.
Leverage on
the Power of People
We help you manage your influencer campaigns from start to finish.
Everything you need to tell your stories is right here.
#InfluentialKind
How Can We Help Brands?
Discover & Match
Find influencers whose identity and content resonate with your brand.
Campaign Management
Connect, engage and assign campaigns to the influencers of your choice.
Insights
Track, analyze, report performance and ROI on influencer campaigns.
Amplification
Content can be repurposed into display ads and amplified through our network of publishers.
Influence Like
No Other
01.
Discover
& Match
Find the best match of influencers whose identity and content resonate with your brand. Explore each influencer’s profile, content and audience data to see if this influencer is suitable for your campaign.
02.
Campaign Management
Connect, engage, and assign campaigns to the influencers of your choice. In-platform communication allows you to easily review and approve an influencer’s work before it is published.
03.
Insights
Track and measure campaign results on our dashboard that offers an overview of analytics such as follower count, views, engagement, clicks, ROI and more. Effortlessly identify the best performing creators and posts to help you strategize and chart future campaigns.
04.
Amplification
Reach an even larger pool of your ideal audience by repurposing influencers' content into display ads and amplified through our vast network of publishers.
How Passionation Works for You
Choose influencers
that best matches your criteria
Approve influencers
and your favourite posts
Full control to manage your campaigns from start to finish
Real-time tracking for your campaign's performance
Easy access to select an abundance of influencers that best matches your criteria
Full control across web/mobile platform to manage your campaigns from start to finish
Approve your favourite posts and decline posts that is meh
Real-time tracking for campaign performance by influencers
Create Exceptional
Influencer Marketing Campaigns
Why Passionation?
Wider Reach of Influence
Capitalising on the different tiers of influencers to spread your content.
Mass Content Creation
Brand assignment system empowers communications between creators and brands.
Ease of Execution
Complete web and mobile app system enabling efficiency in creating campaigns.
Distribution at Scale
Network of publishers beyond social media allows a wider distribution.
Content
Creation
Leverage on the creativity of our influencers to create captivating, original photos and videos for your brand.
Fan
Engagement
Boost brand favourability via personable influencers who will share your brand stories through Social Media Takeovers, Shout Outs, and more.
Reward-Based Campaigns
Run rewarding giveaways with cash prizes, gift cards or exclusive product samples to drive maximum participation and exposure that your brand deserves.
Commerce Promotion
Turn your consumers into advocates by getting them to refer followers and friends to retail destinations via trackable unique referral links and promo codes.
Play Video
Engage with Audiences
Through Live Streaming
Talent Sourcing & Management
Showcase your products with talents from our pool of creators that best fits your brand.
Script & Content Preparation
Tell us what you wish to achieve and we’ll start working on content that can best reach your audience’s interests.
Studio Preparation & Production Crew
Proposed space, layout and equipment for any live streaming sessions that will be held in house to ease execution and monitoring.
Distribution of Content
Reach wider audiences by extending the livestream through our group of publishers.
Time to Create Branded Content that Works
Let us help you work with our engaging community
and craft a campaign just for you, according to your needs.
and craft a campaign just for you, according to your needs.
Start a Campaign with Us!
FAQs
How many changes can I make on the influencers' draft?
You will have to complete a Campaign Brief Form before the campaign is created. Be precise on the expectation that you have for the content direction and deliverables (include mood board if you have a vision for the influencers posting). Include specific posting requirements that you may also have so that the brief is clear from the start. (language, do’s and don'ts, required hashtags, etc.).
Should there be a need, you will be able to communicate directly with influencers via the messaging feature on the platform. Do not make any major changes to the original brief. Draft changes will be limited to 2x brief realignment and minor changes only.
Can I use the influencer's photos on other platforms?
Yes! You will be allowed to repurpose any content created on the Passionation Platform on your owned social pages/websites indefinitely, and for external remarketing purposes such as Paid Digital Ads, you will have a 3 months grace period, where following that additional charges will apply.
What is the benchmark for a good influencer engagement rate?
The general rule of thumb is that the higher the follower/subscriber count, the lower the engagement rate.
The average engagement rate for Instagram influencers with over 100,000 followers is 1.1%. Influencers with 100,000 followers and below have an average rate of 2.1%. Those with at least 10,000 followers are steady at about 3.6%. Influencers with 5,000 to 10,000 followers have an engagement rate of 6.3% and those with a following of 1,000 to 5,000 have the highest average rate of 8.8%.
What kind of criterias can I layer on when we do selection of influencers?
You can request to include pre-set selection criteria such as age, sex, location (by state) and interest verticals (Fashion, Fitness, Parenting, etc.) at the campaign creation stage when filling out the Campaign Brief From.
Only influencers that fall under your demographic requirements would be able to apply to your campaign. This helps shorten the vetting process when reviewing influencers applications.
